Golden Autumn Fair 2025: Connecting Trade, Showcasing Excellence, and Elevating Global Products

Taking place in Hanoi, the 2025 fair is the largest economic and cultural event of the year, bringing together domestic and international enterprises under the theme “Connecting People with Production and Business.” Organized by the Ministry of Industry and Trade in coordination with other government bodies, the event aims to foster innovation, strengthen supply chains, and promote cultural and commercial exchange.

Featuring over 3,000 booths and 2,500 enterprises, the fair has become a national-scale hub for business connections, knowledge sharing, and global market engagement. It also lays the foundation for an annual “Four Seasons Fair” series—Spring, Summer, Autumn, and Winter—positioning itself as a key destination for trade promotion and the development of cultural and creative industries.

Affirming Production Capacity – Elevating the Profile of Vietnamese Goods

At the opening ceremony, Mr. Vũ Bá Phú, Director General of the Vietnam Trade Promotion Agency (Ministry of Industry and Trade), emphasized:
"Golden Autumn Fair 2025 is not merely a trade promotion event. It is a cultural bridge, a space where Vietnamese excellence is showcased, shared, and integrated with the world. It forms a critical part of the National Trade Promotion Program, contributing to the realization of Vietnam’s Green Growth Strategy toward 2030, with a vision toward 2050."

 The Lang Son Province booth showcases highland specialties and OCOP-certified products, reflecting the vibrancy of local economies within the national value chain. (Photo: Ha Phung)

Within the fair, the “Prosperous Autumn” Pavilion, chaired by the Ministry of Industry and Trade, serves as an innovation hub, gathering leading corporations and enterprises from industrial, manufacturing, and trade sectors. It features advanced manufacturing products, high-tech innovations, green energy solutions, and logistics systems, reflecting Vietnam’s industrial capabilities and its growing momentum in technological transformation and sustainable development.

Mr. Hoàng Văn Mạnh, Brand Management Specialist at Đồng Tâm Group, shared:
"The scale of this year’s fair is truly remarkable. It is a meaningful event that not only fosters trade connections but also serves as a springboard for branding and reaffirming the quality of Vietnamese products in the international market."

The Dong Tam Joint Stock Company booth presents construction materials and interior decoration products, highlighting a dynamic, creative, and globally integrated enterprise. (Photo: Ha Phung)

Exhibition booths go beyond product displays. They also present production lines, quality management processes, environmental standards, and international certifications such as ISO, HACCP, and ESG. Strong participation from supporting industries, electronic components, precision engineering, and high-value processed agricultural products underscores the robust growth and adaptability of Vietnam’s manufacturing sector amid ongoing transformation and global integration.

Opportunities for Global Connections and Market Expansion

The fair provides a platform for Vietnamese enterprises to promote their brands, expand into international markets, and engage with businesses from more than 25 countries, including China, South Korea, Japan, Australia, Indonesia, and Thailand.

It is a rare opportunity for companies to access the latest international trends in manufacturing, technology, and quality standards. This enables them to broaden supply networks, learn from modern operational models, and standardize production, distribution, and promotional processes.

A series of trade promotion events, business-matching sessions, and B2B conferences took place during the fair. From bilateral networking sessions such as Vietnam–China and Vietnam–New Zealand, to seminars on the Halal market in Southeast Asia and the Middle East, as well as the Amazon Global Selling Vietnam showcase, all activities aim to strengthen cooperation, investment, and export channels for Vietnamese enterprises.

According to Mr. Dionathan Santos, Executive President of the Brazil–Vietnam Chamber of Commerce and Industry (Vietnam Office):
"The event offered a meaningful opportunity to gain deeper insights into the Vietnamese market, understand consumer trends, and expand international business networks."

He emphasized the potential for growing trade between Vietnam and Brazil, noting that the establishment of the Brazil–Vietnam Chamber of Commerce and Industry aims to strengthen connections and promote bilateral economic cooperation.

Dionathan Santos, Executive President (Vietnam Office), Brazil–Vietnam Chamber of Commerce and Industry, expressed admiration for the diversity of businesses and products showcased at the fair. (Photo: Trinh Hang/VNA)

Organizers reported strong interest from international enterprises, viewing the event as a promising gateway to Vietnam’s dynamic market and a valuable platform for forging new partnerships. Several foreign firms have already entered preliminary discussions for joint projects in green manufacturing, fast-moving consumer goods, and logistics—highlighting growing potential for cross-border collaboration.

Golden Autumn Fair 2025 reflects the Government and the Ministry of Industry and Trade’s ongoing efforts to support businesses, particularly SMEs, in overcoming technical barriers, expanding market access, and enhancing export competitiveness. More than a trade event, it symbolizes Vietnam’s spirit of integration, innovation, and ambition to elevate its national brands in the era of globalization.